LOEWE - Premium Home Entertainment

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Unrivalled masterpieces - Made in Germany

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Founded in 1923

Century of excellence

Our Story

Loewe stands for premium televisions, high-quality audio, and exclusive home products – developed with over 100 years of German engineering expertise and experience. At its headquarters in Kronach, Germany, design, technology, and product development are created under one roof. Also the TV production, including OLED panels, is carried out in Germany.

From 4K and OLED televisions to high-end audio systems and stylish home products, Loewe combines outstanding picture quality, precise sound, and sophisticated product design with superior craftsmanship.

Outstanding quality in image, sound, and design.

At Loewe, outstanding picture quality, precise sound, and exceptional craftsmanship are at the core – complemented by innovative home solutions. Premium televisions, powerful audio systems, and stylish home products are developed with the highest standards in technology, performance, design, and durability. All Loewe televisions are pre-calibrated at the factory to ensure exceptional colour accuracy and image precision. OLED models with self-emissive pixels deliver deep blacks, impressive contrast, and remarkable image depth for a truly immersive viewing experience.

Award-winning premium design with timeless appeal.

Design is a central element of Loewe’s brand DNA. Premium televisions, high-end audio systems, and stylish home products are developed with the ambition to perfectly unite technological innovation and timeless aesthetics. Clean design language, high-quality materials, and precise craftsmanship ensure that Loewe solutions integrate harmoniously into modern living spaces. Loewe’s design expertise is regularly recognized with prestigious awards such as the iF Design Award or the Red Dot Design Award – a testament to outstanding design quality and the brand’s international premium standards.

Made in Germany – Traditional German engineering.

“Made in Germany” is far more than a mark of origin at Loewe. It stands for German engineering, highest precision, superior craftsmanship, and exceptional durability. At the company’s headquarters in Kronach, premium televisions, high-end audio products, and innovative home entertainment solutions are designed, developed and manufactured. Each OLED television is individually pre-calibrated at the German factory to ensure outstanding colour accuracy, deep blacks, and impressive contrast. The result is long-lasting premium products that unite quality, durability, and design at the highest level.

Premium technology with long-term repairability.

Loewe develops long-lasting premium televisions, OLED TVs, audio systems, and home products with a focus on energy efficiency, high-quality materials, and long product life cycles. Regular software updates ensure that the technology remains up to date over time. A key element of Loewe’s sustainability concept is repairability: Through authorized Loewe retailers and the company’s in-house service, devices can be repaired for up to 10 years, depending on the model. With long-term spare parts availability, Loewe stands for resource-conscious, durable home entertainment “Made in Germany.”

Loewe premium OLED televisions, high-end audio systems, and innovative home products are regularly reviewed by independent specialist magazines and testing institutes. In comprehensive product tests, they impress with excellent picture quality, precise sound performance, state-of-the-art technology, and superior craftsmanship.

Published test results and top ratings confirm the products’ technical innovation, reliability, and durability. The consistently positive reviews underline Loewe’s premium positioning in the field of TV, audio, and home entertainment “Made in Germany.”

Fidelity Award

EISA best Product

IF Design Award

Red Dot Award

HIfi.de

Audiovision device of the year

Alle tests and award

TWO ICONS.
ONE VISION.

When visions meet authenticity. Immerse yourself in the fascinating story of two icons joining forces.

Shared values – such as dedication, performance, and authenticity – between a 100-year-old German brand for premium electronics and an icon of international football undoubtedly create a unique relationship: Kylian Mbappé is now a proud shareholder of Loewe.

Together, we are redefining home entertainment with unique innovations.

See the interview

LOEWE – Home of Excellence for premium TVs, audio and curated home products

Since 1923, LOEWE has stood for premium technology from Germany – combining outstanding picture, precise sound and timeless design. LOEWE is best known for its premium TVs: OLED TVs and LED TVs crafted with high image quality, a clean design language and exceptional build quality. Beyond television, LOEWE offers premium audio products and selected home products – for those who want to elevate their home with technology, design and quality that feel truly considered.

Our promise: excellence, expertise and lasting quality

Every LOEWE product is developed with precision, premium materials and long-term reliability in mind. A refined user experience, durable craftsmanship and understated, timeless design come together – for technology that performs beautifully today and continues to bring enjoyment for years.

Awards & international presence

With over 230 awards and availability in around 50 countries, LOEWE’s premium positioning is recognised worldwide – especially for TVs and audio, often praised for design as well.

Why buy directly from LOEWE?

Buying directly from LOEWE means original products from the manufacturer – with clear benefits and direct access to LOEWE service.

Free delivery: Secure, reliable shipping for your order.
2-year manufacturer’s warranty: Every product includes a 2-year manufacturer’s warranty.
30-day free returns: Return your item within 30 days for a full refund.
Direct customer support: Get help from LOEWE customer service whenever you need it.

Televisions – LOEWE OLED & LED TVs for living rooms and home cinema

LOEWE televisions blend modern display technology with premium design – from OLED TVs with striking contrast to versatile LED TVs for everyday viewing. Choose from 32 to 97 inches for an elegant living-room setup or a true home-cinema experience. LOEWE TVs are designed to integrate seamlessly into your space while still making a statement. Smart features for streaming, gaming and classic TV are thoughtfully arranged and easy to use – focused on what matters most.

Explore LOEWE TVs: models, sizes, technologies & features

Audio – LOEWE soundbars, speakers, headphones & amplifiers

From soundbars and speakers to headphones and amplifiers, LOEWE Audio stands for clear, powerful sound and premium craftsmanship. Designed to look as good as it sounds, LOEWE audio complements LOEWE TVs perfectly – for a cohesive premium home entertainment experience.

Discover LOEWE Audio: soundbars, speakers, headphones & more

Home of Excellence – curated products for a premium home

“Home of Excellence” extends LOEWE’s premium approach beyond TV and audio. The idea: to elevate your home step by step with carefully selected LOEWE products shaped by the same attention to design, quality and user experience found in LOEWE televisions and audio. The result is a curated world of products for those who want premium living throughout the home – including coffee and wine.

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